Week 8 & 9 - Multimedia on the Internet

The Usage of Multimedia for Marketing Communication

In any form of marketing strategy, you need to create information and messages that your customers will find it interesting and worth talking about and remembering. You need to have the best unique selling points possible. So what is the best way to attract your customers?

Lets take a look at how Samsung uses multimedia for their marketing communication.

Recently, Samsung launched a varieties of new smartphones, which includes Note 4. Samsung has made use of various media platforms to promote and advertise on it's product:

1) Videos and Webcasting (YouTube)

Before the launch of Note 4, Samsung's sent out invites for what it's calling "Episode 2" of Unpacked, an event it plans to hold in three cities — Berlin, Beijing, and New York — simultaneously on September 3rd. The tagline of "Ready? Note the date!" is a not-so-subtle hint at another installment in Samsung's Galaxy Note line. 

The Galaxy Note 3 was unveiled at IFA Berlin last year, with the Note 2 the year before. The same goes for the Galaxy Note 4 at this press conference, which happened on Day 1 at this year's IFA show and was streamed live on Samsung's YouTube channel.

 

After unveiling the anticipated Note 4 via the live streamed of the press conference, Samsung proceeds with releasing an official introduction video on their YouTube channel.

2) Graphics (Still Images & Posters)

Samsung also releases various posters and graphics to grab their customer's attention on their upcoming Note 4 release. In the posters, various quotes were used to rally up their customer's anticipation.

3) Sharing Photos With Your Online Community (Twitter / Facebook)

Samsung also turns to their Twitter and Facebook page to promote their products / services and updates as such platforms offer real-time incentives. Twitter's TweetPhoto will automatically enable you to publish photos to your Twitter and Facebook accounts for free via mobile and Web platforms. Who needs 140 characters to describe your business when a picture is worth 1,000 words? Tweet pictures of discounted and new items or offer exclusive incentives.