Week 8 & 9 - Multimedia on the Internet

The Usage of Multimedia for Marketing Communication

In any form of marketing strategy, you need to create information and messages that your customers will find it interesting and worth talking about and remembering. You need to have the best unique selling points possible. So what is the best way to attract your customers?

Lets take a look at how Samsung uses multimedia for their marketing communication.

Recently, Samsung launched a varieties of new smartphones, which includes Note 4. Samsung has made use of various media platforms to promote and advertise on it's product:

1) Videos and Webcasting (YouTube)

Before the launch of Note 4, Samsung's sent out invites for what it's calling "Episode 2" of Unpacked, an event it plans to hold in three cities — Berlin, Beijing, and New York — simultaneously on September 3rd. The tagline of "Ready? Note the date!" is a not-so-subtle hint at another installment in Samsung's Galaxy Note line. 

The Galaxy Note 3 was unveiled at IFA Berlin last year, with the Note 2 the year before. The same goes for the Galaxy Note 4 at this press conference, which happened on Day 1 at this year's IFA show and was streamed live on Samsung's YouTube channel.

 

After unveiling the anticipated Note 4 via the live streamed of the press conference, Samsung proceeds with releasing an official introduction video on their YouTube channel.

2) Graphics (Still Images & Posters)

Samsung also releases various posters and graphics to grab their customer's attention on their upcoming Note 4 release. In the posters, various quotes were used to rally up their customer's anticipation.

3) Sharing Photos With Your Online Community (Twitter / Facebook)

Samsung also turns to their Twitter and Facebook page to promote their products / services and updates as such platforms offer real-time incentives. Twitter's TweetPhoto will automatically enable you to publish photos to your Twitter and Facebook accounts for free via mobile and Web platforms. Who needs 140 characters to describe your business when a picture is worth 1,000 words? Tweet pictures of discounted and new items or offer exclusive incentives.

Week 7 - Internet Security

Important of Internet Security

These days we do everything online, our computers, laptops and smartphones have become an extension of ourselves so ensuring we have the best internet security is a way of knowing that our identities, documents and passwords are not compromised. 

Private & Confidential (Privacy) 

Without security measures in place, private or confidential information or messages can be viewed, intercepted and even stolen. Depending on the intent of the intrusion, this can range from the innocuous, like market research, to the devastating, like identity theft or other fraud. Governments and companies with sensitive information are also at risk as their own information is often valuable, and they also maintain private information on individuals such as customers or employees.

Identity Theft

 

Identity theft is a prevalent issue in the information age, as people buy, sell and exchange information online. Without adequate security, online transactions can lead to fraudsters getting a hold of your credit card information, personal information and even Social Security number. With this information, they can make fraudulent charges and purchases, take out loans, apply for government benefits and wreak havoc with your private life. While you can generally get everything sorted out, it takes time, effort and in some cases expense to undo the damage of an identity thief.

 

How to Protect Yourself?

There are a few steps you can take to protect yourself and your computer online. 

Download or purchase an anti-virus program to protect your computer against viral threats and Trojans, in addition to a good anti-spyware or anti-malware program to protect your computer from tracking apps, spyware and other unsavory software. A firewall can also be a useful tool, as it can alert you to activity from programs you may not have been aware of. Most important, however, is that you exercise common sense online. Don't share personal information, don't click anything you don't trust and buy and sell only with reputable, secure businesses online.

Without security measures in place, private or confidential information or messages can be viewed, intercepted and even stolen. Depending on the intent of the intrusion, this can range from the innocuous, like market research, to the devastating, like identity theft or other fraud. Governments and companies with sensitive information are also at risk as their own information is often valuable, and they also maintain private information on individuals such as customers or employees.

Read more : http://www.ehow.com/about_6584857_internet-security-important_.htm

Without security measures in place, private or confidential information or messages can be viewed, intercepted and even stolen. Depending on the intent of the intrusion, this can range from the innocuous, like market research, to the devastating, like identity theft or other fraud. Governments and companies with sensitive information are also at risk as their own information is often valuable, and they also maintain private information on individuals such as customers or employees.

Read more : http://www.ehow.com/about_6584857_internet-security-important_.

Week 6 - Video

"Funny Driving Situtations"
My friends and I decided to film a short clip on various situations a driver might face on the road in Singapore! Watch and enjoy the video below!

Internet Tools
So as you should have noticed, I've uploaded my video through YouTube.

YouTube is a great internet tool for videos as it is:

1. Free
2. Allows viewers to interact with each others by leaving their comments
3. Subscribe to your channels
4. Like or Dislike your video
6. Video counts (To tell if your video is popular or not.)
5. Popular social media platform

All these functions of YouTube allows video makers/musicians to improve themselves from the comments other viewers gave.