Today I would like to share a company who had successfully used social media to market their products.
Sennheiser is a German audio company, who specialized in the design and production of a
wide range of both consumer and high fidelity products, including
microphones and headphones. Their products are widely popular and well known among audio fans (LIKE ME!) internationally. Let me share on how they market their products.
Microphones
Sennheiser has endorsed many international artistes, and one of their high end microphone, SKM5200, can be seen by the use of singers such as Beyonce, Katy Perry, Rihanna and many more!
Sennheiser uses social media, such as Twitter, Facebook and YouTube channels, to keep their consumers updated on their latest news. Such as which celebrity is using their products and so on. In their YouTube channel, they have videos of their endorsement artistes giving their testimonial on the microphone they are using!
Singer Seal, on his Sennheiser SKM 5200 (Youtube)
Headphones
Sennheiser has a signature headphone series, Momentum. They have recently launched social video campaign to engage the youth market. Sennheiser’s consumer campaign will focus heavily on
the use of social media, promoted across Sennheiser’s Facebook, Twitter
and YouTube channels and through online advertising and branding
together with Spotify. The campaign will aim to reach 24 million active
users across 56 countries, and aims to generate an audience of 5 million
that engage further via the campaign landing page or on social media.
The first phase of social video campaign is to boost awareness of the Momentum range with the target group of young professionals. While the second phase of social video campaign focuses on online push to drive sales
through paid search, supported by banner advertising targeted to achieve
over 50 million impressions during the course of the campaign.
Today, the use of their products can be seen very often on TV shows, such as The Voice USA, MTV Awards, and even our local TV station Mediacorp.
Today, the use of their products can be seen very often on TV shows, such as The Voice USA, MTV Awards, and even our local TV station Mediacorp.
Today's world, social media marketing is very popular. Because doing marketing by using TV, Radio and pint media is very much costly and you can't sure that your business reach to your targeted audience. But social media marketing cost less and ensure you that your business will reach to your targeted audience. Best social media marketing
ReplyDeleteSocial media marketing ensures that you are in touch with your potential customers. You can easily increase your sales if you use the platforms carefully. I want to promote my business in best way possible so would like to hire most reputed facebook ads Los Angeles service.
ReplyDeleteThat’s just a super share. Millions of businesses nowadays are depending upon social media marketing for improving their brand credibility. I am also very active on social media for my blog’s advertising. In fact I was just thinking to hire the expert facebook ads Los Angeles teams as well.
ReplyDelete